Become an Affiliate

We invite publishers, streamers, affiliates and marketing partners to join the Blackpool affiliate programme. We’re looking for long-term collaborators who want to promote a UK-facing casino brand with a recognised land-based presence and a strong live-casino offering. Together we’ll build campaigns that suit your audience and deliver clear commercial outcomes.

Programme purpose

This programme is built to connect us with commercial partners who reach players across the UK. Our focus is practical and simple: provide partners with the material and support they need to promote our Blackpool offering and convert relevant traffic into engaged users. We aim for transparent, compliant activity that fits UK gambling rules and publisher guidelines.

Partnership benefits

Partners gain access to co-branded marketing assets, seasonal creative updates and a partner portal where performance can be monitored. We work with a range of partners from content publishers to streamers and social media creators, so support is tailored to the channel and audience. Payments and reporting are handled on a regular schedule to keep cashflow predictable for active partners.

Commission structure

We use a straightforward revenue-sharing model that rewards quality and longevity. Commission is calculated from referred player activity and reported revenue, with adjustments for returns and compliance. Exact terms are agreed in the partner contract so each relationship can reflect the partner’s contribution and audience type.

Tracking and reporting transparency

All activity is tracked via reliable, cookie- and click-based tracking with clear conversion definitions. Partners receive access to a reporting dashboard showing clicks, registrations and converting activity in near real time. We provide regular statements and settlement details so there’s no guesswork around what has been earned.

Marketing tools and support

We supply a library of creative assets including banners, landing pages and approved copy tailored for UK audiences. Assets are refreshed regularly to reflect seasonal campaigns and product updates.

Creative assets

Files come in standard web formats and sizes, optimised for desktop and mobile placements. Co-branding options are available for larger partners by agreement.

Guidance and account support

Your dedicated partner manager is on hand to help set up campaigns, advise on targeting and ensure compliance with UK advertising rules. We also run occasional webinars to share performance tips and promotional best practice.

Long-term cooperation

We value steady, compliant partnerships that grow over time. If you deliver relevant traffic and maintain transparent reporting, there is scope to review terms, explore bespoke deals and expand promotional activity. Get in touch to discuss how we can work together and build a sustainable commercial relationship.